Billboard Series
96 Sheet
Belonging to the realm of large format paper sizes, the 96 Sheet stands as a colossal presence. This mammoth size, often used in outdoor advertising such as billboards, commands attention and dominates its surroundings. It's not part of any standard ISO or ANSI series but rather follows its own unique dimensions.
The 96 Sheet measures an impressive 3m x 12m (10ft x 40ft), providing ample space for advertisers to craft compelling narratives and visually striking designs. Its sheer size ensures that messages are not only seen but remembered, making it a powerful tool in the arsenal of marketers and advertisers.
96 Sheet paper dimensions
Specs
| Format | in | mm | cm | pt |
|---|---|---|---|---|
| 2A0 | 46.81 x 66.22 | 1189 x 1682 | 119 x 168 | 3370 x 4768 |
| A12 | 0.51 x 0.71 | 13 x 18 | 1 x 2 | 37 x 51 |
| 4A0 | 66.22 x 93.62 | 1682 x 2378 | 168 x 238 | 4768 x 6741 |
| A11 | 0.71 x 1.02 | 18 x 26 | 2 x 3 | 51 x 74 |
| A10 | 1.02 x 1.46 | 26 x 37 | 3 x 4 | 74 x 105 |
| A3+ | 12.95 x 19.02 | 329 x 483 | 33 x 48 | 933 x 1369 |
| A1+ | 23.98 x 35.98 | 609 x 914 | 61 x 91 | 1726 x 2591 |
| A0+ | 35.98 x 50.87 | 914 x 1292 | 91 x 129 | 2591 x 3662 |
| A6 | 4.13 x 5.83 | 105 x 148 | 11 x 15 | 298 x 420 |
| A5 | 5.83 x 8.27 | 148 x 210 | 15 x 21 | 420 x 595 |
| A4 | 8.27 x 11.69 | 210 x 297 | 21 x 30 | 595 x 842 |
| A3 | 11.69 x 16.54 | 297 x 420 | 30 x 42 | 842 x 1191 |
| A9 | 1.46 x 2.05 | 37 x 52 | 4 x 5 | 105 x 147 |
| A2 | 16.54 x 23.39 | 420 x 594 | 42 x 59 | 1191 x 1684 |
| A8 | 2.05 x 2.91 | 52 x 74 | 5 x 7 | 147 x 210 |
| A1 | 23.39 x 33.11 | 594 x 841 | 59 x 84 | 1684 x 2384 |
| A7 | 2.91 x 4.13 | 74 x 105 | 7 x 11 | 210 x 298 |
| A0 | 33.11 x 46.81 | 841 x 1189 | 84 x 119 | 2384 x 3370 |
Interestingly, the name '96 Sheet' originates from its composition. Traditionally, it was assembled from a series of smaller sheets - precisely 96 in total - hence the moniker. Today's printing technology allows for seamless single-piece production; however, the historical name remains intact.
Despite its grand scale, the use of a 96 Sheet requires strategic planning and thoughtful design due to its viewing distance. Messages need to be concise yet impactful; visuals must be bold yet clear. The challenge lies in creating an effective communication piece that can be absorbed quickly by passers-by.
While not conforming to any ISO or ANSI standards, the unconventional 96 Sheet holds significant sway in outdoor advertising due to its commanding size and historical charm. It serves as a testament to how traditional practices can adapt and thrive amidst technological advancements.
Other Formats in the Billboard Series
Interesting facts about 96 Sheet
1: The Origin of 96 Sheet Paper
96 Sheet paper is a type of outdoor advertising paper that measures approximately 120 x 240 inches or 3.05 x 6.10 meters. It originated in the United Kingdom and was first introduced in the early 1960s.
2: Equivalent to a Double Royal Size
The dimensions of a 96 Sheet paper are equivalent to two Double Royal sheets placed side by side. A Double Royal sheet measures approximately 40 x 25 inches or 1016 x 635 millimeters.
3: Commonly Used for Billboard Advertising
Due to its large size, durability, and visibility from long distances, the primary use of a 96 Sheet paper is for billboard advertising campaigns. It allows advertisers to create impactful and attention-grabbing messages.
4: Printing Challenges
Printing on a large-scale format like the 96 Sheet paper can be challenging due to its size and weight. Specialized printing equipment and techniques are required to ensure accurate color reproduction and proper installation on billboards.
5: Weather Resistance
To withstand outdoor conditions, including rain, wind, and sunlight exposure, the material used for manufacturing most modern-day billboards made from this type of paper is weather-resistant vinyl or PVC (polyvinyl chloride).
6: Global Variations in Size
The dimensions of outdoor advertising papers can vary across different countries around the world. While the UK uses the standard size of approximately120 x240 inches (3.05 x6.10 meters), other countries may have their own unique sizes for similar types of billboards.
7: Environmental Impact
Due to their large size and the amount of material used, 96 Sheet papers can have a significant environmental impact. However, efforts are being made to reduce this impact by using eco-friendly printing techniques and materials.
8: Historical Evolution of Paper Sizes
The standardization of paper sizes began in Germany in the early 20th century with the introduction of the DIN (Deutsches Institut für Normung) system. This system later influenced the development of international paper sizes, including those used for billboards.
9: Series Classification
The DIN system introduced a series classification for paper sizes, denoted by a letter. The A-series is commonly used for office documents, while larger formats like billboards fall into different series such as B-series or C-series depending on their dimensions.
10: Largest Billboard in the World
A Guinness World Record holder for being one of the largest billboards ever created was a 96 Sheet paper located in Dhahran, Saudi Arabia. It measured approximately 45 x 60 meters (147 x197 feet) and showcased an advertisement for an oil company.
