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48mo, or forty-eightmo, is a unique paper size that holds a distinct position in the world of print. As part of the ISO 216 standard, it's recognized globally for its specific dimensions and usage.

Derived from the term 'quarto', which refers to sheets folded four times, 48mo signifies a sheet folded to produce 48 leaves or 96 pages. The result is a compact page size that's typically around 4 by 3 inches (10 x 7.5 cm), although exact dimensions can vary based on the original sheet size.

48mo paper dimensions


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2A046.81 x 66.221189 x 1682119 x 1683370 x 4768
A120.51 x 0.7113 x 181 x 237 x 51
4A066.22 x 93.621682 x 2378168 x 2384768 x 6741
A110.71 x 1.0218 x 262 x 351 x 74
A101.02 x 1.4626 x 373 x 474 x 105
A3+12.95 x 19.02329 x 48333 x 48933 x 1369
A1+23.98 x 35.98609 x 91461 x 911726 x 2591
A0+35.98 x 50.87914 x 129291 x 1292591 x 3662
A64.13 x 5.83105 x 14811 x 15298 x 420
A55.83 x 8.27148 x 21015 x 21420 x 595
A48.27 x 11.69210 x 29721 x 30595 x 842
A311.69 x 16.54297 x 42030 x 42842 x 1191
A91.46 x 2.0537 x 524 x 5105 x 147
A216.54 x 23.39420 x 59442 x 591191 x 1684
A82.05 x 2.9152 x 745 x 7147 x 210
A123.39 x 33.11594 x 84159 x 841684 x 2384
A72.91 x 4.1374 x 1057 x 11210 x 298
A033.11 x 46.81841 x 118984 x 1192384 x 3370

This diminutive format has been historically favored for creating pocket-sized books and pamphlets. Its small stature allows for easy portability while still providing ample space for text. This makes it an ideal choice for publishers seeking to deliver information in a compact and convenient package.

Despite its smaller size, crafting effective copy for this format requires precision and skill. Every word must be carefully chosen to maximize impact within the limited space available.

In today's digital age, where brevity is king, understanding how to leverage formats like the 48mo can give marketers an edge. It serves as a reminder that sometimes less is more when it comes to delivering powerful messages.

The use of this paper size isn't limited to traditional print media either; savvy marketers are also applying these principles in digital formats such as social media posts and email marketing campaigns.

While it may not be as commonly used as A4 or Letter sizes from ISO and ANSI series respectively, the humble 48mo holds its own unique charm and utility in both print and digital realms of communication.

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Interesting facts about 48mo

1: The Origin of 48mo Paper

48mo paper is part of the French "in-octavo" series, which originated in the late 18th century. It was initially used for small-sized books and documents.

2: Size and Dimensions

The dimensions of a standard 48mo paper are approximately 3.5 x 5 inches or 89 x 127 millimeters. It is one of the smallest paper sizes available.

3: Folding Technique

To create a sheet of 48mo paper, a larger sheet is folded three times, resulting in eight leaves or sixteen pages. This folding technique allows for compact bookbinding.

4: Common Uses

Due to its small size, 48mo paper is commonly used for pocket-sized books, miniature editions, and personal journals. It offers convenience and portability.

5: Historical Significance

In the past, miniature books made from 48mo paper were popular among collectors as they were considered unique and rare items due to their diminutive size.

6: Challenging Printing Process

Due to its small dimensions, printing on a sheet of 48mo paper can be quite challenging. Precision and attention to detail are crucial during the printing process.

7: Unique Reading Experience

The small size of books printed on this type of paper offers readers a unique reading experience that requires focused attention due to the limited space available for text.

8: Collectible Items

Rare editions printed on high-quality materials, such as 48mo paper, can become highly sought-after collectibles among book enthusiasts and collectors.

9: Historical Evolution

The French "in-octavo" series, including 48mo paper, influenced the development of other paper sizes and series worldwide, contributing to the standardization of book formats.

10: Modern Adaptations

In today's digital age, the use of 48mo paper has decreased significantly. However, it still holds a special place in traditional bookbinding and for those who appreciate its unique charm.